Seawill Culture

Name of Seawill

The Chinese characters for Seawill convey the meaning of "great persistence and bold vision" which reflects the company’s culture of openhearted and tough-minded teamwork, working to achieve our goals. They also symbolize good wishes for our clients dealing with sea-transportation.

Logo of Seawill

 The logo of Seawill represents Seawill people unfurls a sail in a broad sea.

Core Value
Focus on our customers as well as on our staff.

 Ideals

  • People want to work for,
  • People like to cooperate with,
  • A group can be proud of,
  • Is known for providing a quality service and for keeping its word, and
  • Dream can be true.

Vision

  • Seawill Chartering, your vessel in Beibu Gulf
  • Seawill Agency, your lighthouse in Beibu Gulf
  • Seawill Express, your pigeon hole in Beibu Gulf, and
  • Seawill Clearance, your passport in Beibu Gulf !

Mission
Link Beibu Gulf to the world!

Strategy
Stand firmly in Beibu Gulf, lean closely against Great China, face broadly South-East Asia, and walk bravely to the world.

Seawill Mascot


Dolphins – Everyone loves dolphins and they are charismatic. They generate vitality, gathering with one another and have all the necessary skills one need to motivate, educate and lead. Seawill started to use dolphins to symbolize her management philosophy since 2005, when Seawill named her mascots “Radar” and “Rudder”. Radar and Rudder have been guiding Seawill people to see farther and to go forward fearlessly.

Seawill Magazine

“Beibu Gulf Shipping”, an internal periodical magazine of Seawill, is an ideal place where shipping and scm-related businesspersons of Beibu Gulf meet and chat with one another. She is dedicated to show the readers a colorful regional supply chain market which is full of enthusiastic people and interesting stories.

is the logo of Seawill’s “Beibu Gulf Shipping”. It looks like a fist-clenched banner, signifying that let’s stand side by side to link Beibu Gulf to the world.